Insights on AI-powered social media, voice cloning, and content strategy.
Your Organic Social Strategy Is Costing You More Than You Think
The Volume Trap Are you posting three times a day and watching your reach flatline anyway? That is not a coincidence. For years, the default advice was simple: post more, stay top of mind, win on volume.
Social Media Stopped Being Social. Here Is What It Became.
The New Search Engine Are you spending your marketing budget where your customers actually are — or where they used to be? According to Power Digital's 2026 State of Social Media Trends Report, nearly 60% of consumers now use Instagram for product research, and 54.5% do the same on TikTok. Those are not engagement numbers.
More Posts, Less Reach: The Posting Volume Myth That's Quietly Hurting Your Strategy
The Volume Trap Are you posting every day and watching your reach quietly shrink anyway? That gap between effort and result is where a lot of social media strategies quietly fall apart. The belief that posting more frequently is the primary lever for growth has been circulating since the early days of Facebook Pages and Twitter feeds.
5 Social Media Shifts That Are Rewriting the Rules in 2026
The Authenticity Takeover According to Power Digital's 2026 report, 70% of consumers now say they often or always seek out user-generated content before making a purchase. That number doubled from the prior year. The implication for anyone still routing budget toward high-gloss production is hard to ignore.
Why Posting More Is Making Your Reach Worse
The Numbers Don't Lie Are you posting more than ever and watching your numbers go nowhere? You are not imagining it. Socialinsider data cited in Sprout Social's January 2026 report puts average Instagram reach at roughly 3-4% of followers per post.
5 Social Media Myths Killing Your Strategy
Timing Obsession Are you chasing the perfect posting time for every platform, tweaking schedules based on yesterday's analytics? Wondering why your meticulously timed content still gets buried? Algorithms have shifted.
Organic Reach Died—Now What?
Reach Reality Check Are you watching your posts reach fewer than 5% of followers despite consistent effort? Wondering if organic social media died for good with the 2026 algorithm changes? In this section, you'll discover how interest graphs replaced follower counts, why organic reach for brands has plummeted below 5% on major platforms, and the reality of Meta CPMs hitting $8–$14 averages.
Instagram's Unoriginal Post Crackdown Begins
What Instagram Changed Instagram started penalizing unoriginal content this week. The platform now detects reposts, AI-generated spam, and recycled videos from other apps, pushing them down in the feed or out of recommendations entirely. Adam Mosseri announced the change directly in his broadcast channel.
NMLS Compliance and Social Media: What Loan Officers Need to Know
The Compliance Trap in Your Feed You scroll through your feed, and it looks like everyone else's. The same motivational quotes, the same market updates, the same smiling headshots in front of sold signs. It feels safe, familiar, and frankly, a bit forgettable.
Social Media for Local Officials: The Connection vs. Risk Tightrope
The Unique Public Official's Dilemma You are a local official. You know you need to be on social media. Your constituents are there, expecting updates, transparency, and a sense of connection.