How do brand-safe rules work before Agent Mode?
1 min read
Brand-safe rules are guardrails checked before anything publishes. Use them with human approve first; Agent Mode is optional later under the same rules.
Why rules before autonomy
Define allowed and forbidden, review under those rules, then consider Agent Mode.
What you can constrain
Topics, tone, forbidden language, alliances—including political campaign guardrails—and compliance boundaries. For tighter model control, bring your own API keys or a local model under the same rules.
Rollout
Manual approve → scheduled publish → limited Agent Mode → broader autonomy only when safe.
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