Blog

The Rental Counter Problem Are you handing your driver's license to a rental car kiosk without knowing what happens to that scan afterward? Most people are not asking that question at the counter, and most businesses are not asking the equivalent question before they plug a new AI tool into their workflow. Rental car companies increasingly scan and store license data during checkout, sometimes routing that information through third-party verification vendors whose data-handling practices custome

The Internet Broke Twice This Year A BGP hijack took down chunks of hosting infrastructure this year and the internet acted like it had never heard of redundancy. Sites went dark, DNS routes scrambled, and for a few hours half of Twitter was posting screenshots of error pages instead of memes. It read like slapstick.

A Comedy Of Errors With Real Victims Between August 28 and 30, someone rerouted a chunk of the internet's address space and used it to hand out malware disguised as a routine software update. The block was 162.55.80.0/24, owned by Hetzner. The hijack redirected traffic meant for Softaculous, the update service behind Virtualizor, a control panel used to manage virtual servers across hosting companies worldwide.

Skip The Free Movie Box You have probably seen the ad. A little box plugs into your TV and promises every movie ever made, completely free, no subscription required. Anyone who has spent five minutes online knows the catch before they finish reading the headline.

Skip The Free Movie Box Are you still falling for the free streaming device box? You know the one. Someone hands you a little black box at a swap meet or a Facebook Marketplace listing, promises every channel and every movie for free forever, no subscription required.

Robots Reseating Servers, Meanwhile at a Marketing Agency Meta is putting robots inside its own data centers. WIRED reported in late August that the company is testing hardware from Kinova, Watney Robotics, and ABB to handle cable swaps, server resets, and reseating failed components across campuses like Altoona and Prometheus. The goal is cutting technician workload, in some cases by up to 80%, because the infrastructure spend behind AI right now is so large that even the physical labor of runn

Robots Reseating Servers Are you wondering why Meta needs robots just to swap cables in a data center? Wondering what any of this has to do with the ads you run every day? WIRED reported on August 28 that Meta has been quietly testing robots inside its data centers.

Robots Reseating Servers Meta has robots inside its data centers right now, swapping networking cables and power-cycling servers so human technicians do not have to. WIRED reported on this in late August, and it caught workers off guard because Meta had not talked about it publicly. Kinova Gen3 arms handle the power cycling.

Robots in the Server Room Meta has robots swapping network cables now. WIRED reported in late August that Meta is testing dual-armed Watney bots, Kinova Gen3 arms, and ABB scissor-lift robots inside its data centers in Altoona and Prometheus. These machines handle the grunt work that used to require a human technician: swapping cables, power-cycling servers, reseating hardware that came loose.

The Batching Trap Batch a month of posts in one afternoon, and you have solved exactly one problem: scheduling. You have not solved the problem of whether anyone can tell those posts came from you. Content calendars exist to remove friction.